Head of Marketing and Events | Mines in the Vines

Anna Lamprell

With 15 years of experience in digital performance marketing, Anna Lamprell brings a rare combination of strategic insight, creative execution, and operational excellence to Mines in the Vines. Her background spans in‑house marketing teams and leading media agencies, giving her a deep understanding of how to connect brands with the right audiences through data‑driven, customer‑centric strategies. At Mines in the Vines, Anna oversees the full marketing and event ecosystem, from brand strategy and delegate experience to digital distribution for presenting companies. Her work ensures that every company on stage benefits not only from the live audience but also from extended visibility through high‑quality content, targeted investor reach, and strategic media and industry partnerships. Her strengths in omnichannel strategy, digital campaign management, and event leadership allow her to craft an experience that is polished, commercially impactful, and memorable for delegates and presenters alike.

Role

Head of Marketing and Events | Mines in the Vines

Contact info

anna@minesinthevines.com.au

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“We are offering companies and investors a unique space to connect and engage.”

Anna explains how Mines in the Vines is designed to remove barriers, giving companies and investors a relaxed, premium setting to build real relationships.

Since her appointment as Head of Marketing and Events in January 2025, Anna Lamprell has guided the Mines in the Vines series into a new phase of growth.

The Mines in the Vines events platform has secured strategic media and industry partnerships that have significantly expanded its national reach and visibility. She has also implemented a revitalised digital strategy, distributing recorded presentations and interviews across social media and digital networks, which has meaningfully amplified participating companies’ exposure to high‑net‑worth and institutional investors.

As Head of Marketing and Events, Anna Lamprell is the strategic force shaping the identity, execution, and reach of Mies in the Vines Investor Access Events since 2025.

She oversees not only the event experience but also the digital distribution program that amplifies each presenting company’s story to a wider investor audience.

Through her leadership in building strategic media and industry partnerships, Anna ensures presenters gain extended visibility, stronger positioning, and meaningful engagement well beyond the event itself.

“We are offering companies and investors a unique space to connect and engage.”

Anna explains how Mines in the Vines is designed to remove barriers, giving companies and investors a relaxed, premium setting to build real relationships.

Since her appointment as Head of Marketing and Events in January 2025, Anna Lamprell has guided the Mines in the Vines series into a new phase of growth.

As Head of Marketing and Events, Anna Lamprell is the strategic force shaping the identity, execution, and reach of Mies in the Vines Investor Access Events since 2025.

She oversees not only the event experience but also the digital distribution program that amplifies each presenting company’s story to a wider investor audience.