Tony Barry

Having worked for the highest levels of government, media and corporate decision-makers in Australia, New Zealand and the United Kingdom, Tony Barry offers thirty-years expertise in campaigns, communications strategy, risk management and qualitative and quantitative research. Tony has extensive government experience working in policy areas including regulatory affairs, financial services, superannuation, transport and health. In an environment where business and political leaders face increased competition, intense public scrutiny and an accelerated news cycle, Tony understands the importance of brand reputation and building consensus through coalitions with key stakeholders. His career includes work on over 50 political and corporate campaigns including qualitative and quantitative polling to move numbers in the court of public opinion through the identification, persuasion and mobilization of target audiences. An experienced media performer, Tony is a regular commentator on all media platforms and has worked on over a dozen election telecasts including Channel 9 with Laurie Oakes and Ray Martin and the ABC with Kerry O’Brien, Sarah Ferguson and David Speers. In 2025 Tony was a judge on the panel for the AFR’s annual overt and covert power lists. Tony also co-hosts a popular weekly podcast, ‘Back to Back Barries’ with veteran political commentator, Barrie Cassidy.